|MA Marketing: Course Details|
The programme is in general intended as a one-year programme. Arrangements will be made however for any part-time students to be able to complete the programme over two years. As required for Masters programmes, the MA will have 1,800 hours of study in a variety of forms including self-study reading and assignment preparation. The MA involves a total of 180 credits, allocated as follows:
The compulsory Core Courses, each of 20 credits are:
1. International Marketing Strategy
The elective modules currently offered each count for 20 credits (the list will be expanded over time). A choice of two is required for the degree from:
1.International Cooperative Strategy
Please note that the number of electives offered may vary year-to-year depending on factors such as level of student demand. The third part of the programme is a dissertation on a marketing topic. Its length shall not exceed 20,000 words. This will be allocated 60 credits, making 180 in total.
University of Wales regulations concerning marking schemes will be adhered to.