|BA (Hons) Marketing|
Our Marketing degree aims at developing an advanced understanding of the managerial marketing vocabulary of concepts, maxims and normative models within an international context drawing on issues in differing domains of practice including the public sector. It has been designed by leading academics considering contemporary business requirements and academic knowledge. In the final year of studies students are taught specialist marketing subjects and provided with an opportunity of supervised research project. This will greatly enhance students understanding of marketing, which will help them in pursuing their career as marketers.
The delivery of the course is well balanced in terms of lectures, case studies and research work. Students will undertake various methods of assessments to qualify for the degree. Examinations, course work, group assignments and individual research are various methods of assessment during the course.
Key Learning Outcomes
The BA (Hons) in Marketing is equivalent to 360 credits; 120 of each in 3 progressively challenging years. All modules (16) have an equal credit rating of 20 credits followed by a dissertation of 40 credits. The course structure is based on 2 terms (15 weeks each) of study each Year.
Modules of year 1 & 2 are assessed through a combination of exams, individual/group work and class participation. The specialist modules in the final year are assessed by individual/course work and class participation. The last stage of the degree is dissertation which is a research work of 10000 words.
Start Dates: Feb/ Oct
Duration: 3 years
A levels or equivalent international qualification
IELTS 6.0 or equivalent
6 Modules of 20 Credits Each
Introduction to Management
Introduction to Business Economics
Introduction to Business Law
Study Skills and Communication
Introduction to Accounting
Introduction to HRM
Management Information Systems
Corporate Social Responsibility
Managerial Accounting and Finance
Advertising and Promotion
Business Research Methods
Dissertation (10,000 words)